Your salesperson is responsible for marketing your property in the marketplace, but before they do this they must first have strong knowledge of the marketplace. Having detailed knowledge of a suburbs marketplace plays a vital role in your outcome. Knowing what has and has not worked in the past is valuable knowledge for a salesperson to possess.
Ensure the salesperson is a local expert. This will allow them to better connect with buyers and be recognised in buyer’s minds. Buyers often respond better to people they know, and having extensive knowledge of the marketplace will allow them to better understand why buyers would want to live in the area.
Past Sales in Area
As discussed previously, a salesperson with past sales in your suburb will likely have a database of contacts that are interested in buying in your area. This allows the agent to give your property exposure to genuinely interested parties, which can cut down the sale time for your property.